SUMMER SCHOOL: Using Data to Understand Your Event

Molly Olivo, Director of Sales, Curation, and Operations, Child’s Play ( Washington, DC), will present this session that explores how gathering and using data lays the groundwork for a successful events program. She'll review the kinds of data you need, how to gather it, and how to analyze it to create big picture goals for your event program. We’ll introduce a powerful tool: a ROI/points system that enables you to compare different types of events and assign rankings based on your program’s goals. This is intended to get you thinking about your event program more intentionally to create a cohesive vision. A presentation of the Professional Booksellers School.