Winter Catalog

Catalog cover 2013

Updated for 2013

Our winter catalog is a highly valued marketing piece that features up to 125 wonderful, gift-worthy books in a wide range of subjects for adults and children of all ages. Designed as an interactive and fun winter traffic-builder, our catalog is crafted to drive book sales during the busy gift-giving season.

Publishers’ ongoing and generous support of our catalog allows us to offer built-in discounts to booksellers on all of our store ordering options. Our booksellers customize the catalog, send it via direct mail and newspaper insert to their community, and get nearly 350,000 catalogs into the hands of book lovers throughout the Midwest in lots of creative ways. We also offer booksellers a wide array of POS items and online marketing tools, such as an online catalog shopping cart unique to their store.

Overall, the catalog is a proven marketing tool. Stores report a higher rate of customer traffic once the catalog is in their customers’ hands. Most importantly, it increases publishers’ sell-in, as the whole region gets behind our selected catalog titles.

Click here to download our 2013 contract

Rates

This year, we will not be raising advertising costs, so you get to lock in the your titles at the same rate as in 2012.

• Half-page special feature $6,500 / space
• Third page $6,300 / space
• Quarter page $3,200 / title
• Standard (sixth of a page) $2,300 / title
• Midwest Favorites (sixth of a page, see below) $1,100 / title
• Paperback Rate $999 / title